Leading into the 10th Annual Advertising Week in New York, OAAA members launched a campaign that highlights the effectiveness of OOH advertising and its influential relationship to social media. A network of OOH formats across the country is proving to the American public that OOH advertising is “EverywhereUR.” 

The campaign offers a chance for Americans everywhere to have their personal photos featured on a digital billboard in Times Square and then captured for posterity.

The public is urged to snap a photo and tweet it using the hashtag #everywhereUR. The photos will be filtered by the hashtag, censored for appropriate content, and may appear in a photo reel on a digital billboard in Times Square. The images will be captured by cameras and sent back to the sender’s Twitter account, giving them a keepsake of their personal image on a prominent Times Square billboard.